How to Attract Word-of-Mouth Business

Kevin Wessell is the founder of and lead advisor for 1-800-Company. During his career, he has spoken to attorneys, certified public accountants (CPAs), and members of the public. Kevin Wessell is a firm believer in quality customer service, and uses these seminars to generate positive word-of-mouth publicity for his business.

There are a number of ways businesses can utilize word-of-mouth advertising to increase their revenue and improve their public reputation. The most effective tactic for generating “buzz” about a company is to target individuals who have an established platform or some degree of influence in relation to the business’ industry. In today’s business climate, social media plays a huge role, and notable bloggers who appreciate a company can have a significant impact on that company’s bottom line.

A second tactic to improve word-of-mouth publicity involves a business creating its own social-media circle. A 2012 Pew Research Center study showed that almost two thirds of Internet users take part in some form of social media. This means that creating an online presence for a business will not only give the business’ current customers a forum to discuss the benefits of the company, but it will put the company’s brand name on the radar of brand-new clients.

Lastly, honesty and quality customer service are the key to word-of-mouth advertising, which is essentially an intangible service. There is no way to force clients to discuss a business. The only way to achieve this is to inspire such faith and goodwill among a business’ customer base customers can’t help but promote the business.

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1-800-Company Assists Business Owners

Kevin Wessell is a successful business professional with executive experience in sales, finance, and marketing. In 2008, Kevin Wessell brought his expertise to the founding of 1-800-Company, an organization for which he remains an active advisor.

Offering a comprehensive line of start-up services, 1-800-Company, LLLP, provides entrepreneurs with the tools and resources needed to make their businesses successful. Available in all 50 states, Canada, and many other international jurisdictions, 1-800-Company’s services cover everything from incorporating a business and preparing tax filing status to obtaining EIN numbers and even corporate supplies. In addition, 1-800-Company assists clients with growing an enterprise through support services that help business owners build corporate credit, file for licenses and permits, and protect their personal privacy. Furthermore, 1-800-Company will handle all mandatory compliance requirements, ensuring that operating formalities are met and that new companies are functioning within established law.

Getting a company off the ground is a difficult task. The experienced staff members at 1-800-Company understand this fact. The team can make the process a little easier by offering entrepreneurs a one-stop solution to all their start-up needs.

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Kevin Wessell on Lease/Options

A form of financing alternative, lease/options involves both lease and option contracts. Signing a lease allows people to possess and enjoy a property. Leasing affords numerous benefits to the lessor. By signing a lease, they are not obligated to pay property taxes or perform major repairs. Additionally, they may rent the property to other persons, though the contract with the landlord may establish rules against subletting.

An option gives lessors the right to purchase the property at the end of a contractual period. The owner must give the lessor the choice to buy, though the lessee can refuse the opportunity. Moreover, individuals may assign the right to their option to other persons. Money paid during the initial lease may be put towards the purchase price.

Used in many fields, lease/options occur regularly in real estate. Persons interested in utilizing this method should contact a professional who can draw up the necessary paperwork. Both leases and options can be written in a myriad of ways, so the two parties should develop contracts that take into account their needs.

About the Author:

Possessing experience in the pharmaceutical and real estate industries, Kevin Wessell shares his knowledge at business seminars that cover a myriad of topics. One subject often taught by Wessell is lease/option real estate strategies.

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